Wallet @ Klarna App
Q2 2021 — Q3 2021The Klarna App helps customers with their payment settlements, shop exploration, and money management . Following a phase of hypergrowth, the app became cluttered and unscalable. As the design leader of the banking and wallet teams, we worked towards improving the access to people’s financial information and deepen our understanding of how to make the app more useful to serve for their spending and saving needs.
Key contributions — Design Leadership, Creative Workshops, Product Strategy
OLD PRODUCT.
V1, MODULAR PRODUCT.
V2, REBRANDED.
Outcome.
~25%
increase in interaction with bank account products.
~5%
more interaction with card products and information.
~20%
increase in engagement with budget and financial overview
2X
more people set monthly budget to track.
Understanding the success of super apps
Our solution approach began with two product directors, myself, and two senior designers identifying and categorizing core issues.
Through comprehensive desk research and benchmarking against western and asian super apps, we distilled essential insights on their success such as: successfully integrated omni-search capabilities, streamlining complex navigation and transition system, and facilitating easier context switching between mini-apps, and enhancing product synergies such as wallet services and deals.
Our team delved into strategies inspired by APAC super apps, informed by our benchmarking. I led creative brainstorming and coordinated with cross-functional partners to explore options. This groundwork was pivotal in selecting and refining solutions for user testing.
Inspired by the successful patterns of super apps.
Concepts
✨
Concepts ✨
EXTENDABLE CONTROL CENTER.
NAVIGATION TRANSITION.
QUICKER ACCESS.
Designed by Haerin Song & Tracy Yun TanWe used product principles that were manifested in design details throughout the experience.
Coherent.
Provide clear overview and insight into financials.
Quickly accessible.
Direct access to their frequent needs without navigating a lot.
Modular & versatile.
Work for various product combos in different markets.
Customizable.
Fit to different needs, financial lifestyle and behaviors.
Design Details
✨
Design Details ✨
MVP, FINANCIAL OVERVIEW.
MVP, MODULAR COMPONENTS.
V2, REBRANDED.
Project enhanced visual language in product and contributed to the 2022 rebrand.
Learnings.
Sometimes, zooming out is essential.
Success came through thinking outside of daily scope and existing boundaries within our organization.
Freedom for creative concepts for designers evolved our much needed visual language across the consumer touchpoints.
Giving space breeds creativity.
Project opened paths to address quality issues and design debt and helped us revamp our existing design system.
Navigating quality.
Team.
Felix Würtenberger — Senior Product Director
Tiina Yu — Product Director
Matias Enghild — Product Lead
Dilara Neutze — Director of Product Design
Tracy Yun Tan — Lead Product Designer
Haerin Song — Senior Product Designer
& All of the members of the Personal Finance Team