Hello, I’m Dilara — fractional design leader & advisor.

11 years in product design across New York & Berlin, I collaborated with startups and corporations to build products loved by millions. I’ve led and advanced global design organizations at all sizes. I help companies to design MVPs, up-level their products, build and advance their design teams.

Currently Design Advisor @Heyflow, available from October.

What I can help with.

As a hands-on design partner to founding teams, I work on identifying and designing the first iteration of your product to market. I join as a design leader and help you tackle anything related to design process.

0→1 Product Strategy & Design.

Design Leadership.

I team up with leadership teams to up-level product quality and team to deliver successful business outcomes. I join at a fractional capacity to focus on important company transitions that impacts the team and design work.

I provide tailored frameworks, including design sprints, design thinking workshops for business leaders, and ideation workshops for product teams to foster creative thinking beyond their daily tasks.

Strategic Workshops & Sprints.

1:1 Advisory & Coaching.

I offer tailored individual support, including feedback on your work, guidance on career transitions or strategic advice. Additionally, I assist organizations with UX audits and strategies to up-level their product experience.

Selected work

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Selected work ·

Building the Klarna Bank

Building the Klarna Bank
Wallet by Klarna

Wallet by Klarna
Checkout.com

Checkout.com
Growing Klarna Design to 100+ in 7 countries

Growing Klarna Design to 100+ in 7 countries
GetYourGuide

GetYourGuide
Delivery Hero

Delivery Hero

What people are saying.

  • “Working with Dilara was a real pleasure. She not only has a sharp design eye and a broad system view, she is a natural collaborator that understands that for design to truly be meaningful, true partnership across product and engineering is key. She always encourages her teams to bring forward the impact of their design decisions in a manner that is measurable, which helps when it comes to decision time.”


    Meron Colbeci — Chief Product Officer, Checkout.com
    (Formerly Product Director at Meta / Facebook)

  • "Dilara is an excellent designer, even better leader. I can't remember working with a person that was so unanimously admired by peers and the people reporting to her. She's an example of how you can be very demanding as a manager and get stuff done when you've invested in building trust in your team. She has design skills to be the founding member of a startup and leadership skills to build a new organization.”


    Matias Enghild — Co-founder, Halm
    (Formerly Product Lead at Klarna)

  • "I had the pleasure of working with Dilara at Delivery Hero on several projects, with the platform redesign project being the most challenging one. She has always demonstrated great professionalism, exceptional research and design skills and was always fun to work with! Dilara is a true customer advocate, which is manifested in her work."


    Alexia Iordanoglou — CPO & CTO, Beets & Roots
    (Formerly Delivery Hero)

  • “It is always a pleasure to work with someone engaging, looking for improvements, and question the status quo to improve the product quality and the team culture. Dilara is one of this professional. She is very dedicated, technically sharp, and has all the whys regarding the work she does. She is a good bridge between designers and developers."


    Willian Martins — Senior Software Engineer, Netflix
    (Formerly Delivery Hero)

  • “Dilara is one of the most dedicated, data-driven designers that I have worked with. She helped us achieve increased conversion rate and decreased bounce rate (especially on mobile) with the new Discovery pages at GetYourGuide. I have learnt a lot from her about User research, clean UX and about how the user journey is crucial in building trust, in order to keep returning users."


    Bhavna Banerji — Senior Engineering Manager, Atlassian
    (Formerly Delivery Hero & GetYourGuie)

Events.

Panelist @Hatch Conference Berlin

Sep 6

“What is happening to the EU job market in 2024?”

Panelist @Led by Design & Wolt

28 Aug

“Leading & Scaling Design Systems”

Aug ’24

Podcast Guest @Tasarim Sohbetleri

“Design Leadership in 2024”

Conference Talk @Alive’24

May 31

“ Closing the Gender Gap in Design & Organizations”

April 31

Webinar with Leah Farmer

International Women’s day special interview series

Podcast Guest @Descender by Klarna

Sept ’21

“To be a specialist or a generalist?”

Podcast Guest @ Üretim Bandi

Apr ’21

“Design, Product and Tech Organizations”

Let’s chat.